Facebook Groups offer a way to connect with other users, whether over common interests, political causes, or shared goals or problems. It’s a useful tool for small businesses to use to connect to customers and potential business partners. They often buy old Facebook accounts in order to interact with other Facebook users as well.
What makes a group different from a fan page is that it’s a place for users to discuss topics of interest to them. They may use the group to get help in an area where they’re having trouble. They’ll ask questions and share opinions. While your fan page is for promoting your business, your group should be for facilitating discussion on specific topics. You can get setup details here.
There are many ways you can use a group on Facebook. You can use it to:
Gain valuable customer feedback
Perform virtual focus groups where you lead a discussion about your products or some topic related to your business
- Carry out loyalty programs to reward your customers for their continued business
- Promote specific events and offers
- Follow up on live events by continuing the networking in a group
- Generate leads for new customers and potential business partners
- Enhance the value of a coaching or membership program by adding a place for members to support each other and create accountability
How to Get Facebook Group Members
Before you start your group, search Facebook Groups to see if a similar one already exists. If there is one already, put your own unique twist on it. Change your idea in some way so that you’re not in direct competition with other groups for members. You can do this by making it local or appealing to a specific segment of your market.
When you create your group, take some time to write profile information that describes exactly what the group is about and does so in language that’s concise. Your potential followers should understand what the group is about immediately when they see the profile.
Reach out to email contacts and offline customers, and not just your friends or followers on Facebook. Tell everyone about the group and what they can expect to find there.
Starting and Managing Your Facebook Group
On your Facebook profile, you can create and name your group. Make the name distinct but also simple. Once you’ve created it, you can invite people through your Facebook profile.
You also have the option of making your group an Open or Closed group. Closed groups are private and invitation only. For most businesses, Open is the better option. However, if you’re creating the group to support something like a paid membership program, you’ll want to keep it closed.
After your group is created, click Edit. Here you can upload a picture, create your group email, and manage members.
Starting the group is only the beginning. You have to keep your members engaged. You can do this by starting discussions, creating polls, and commenting on what other members post. Foster an open atmosphere where your group members feel encouraged to interact with each other and share ideas.
Although the purpose of your group is ultimately to promote your business, don’t do so directly. Instead, focus on networking, providing help, and giving members a place to discuss whatever is on their mind. As the moderator of the group, you’ll be seen as the expert and group members will naturally come to you when they need your products or services.